Gaurav Pandey

Home » Strategy and Insights » The road to influence. Be Liked. Be Trusted.

The road to influence. Be Liked. Be Trusted.

How to Grow Your Business Online

Last 1 month


See on Scoop.itSocial Media for all

Overview I’ve enlisted the help of some clever people to determine the role that being Truste…

Gaurav Pandey‘s insight:

Another excellent post on building your brand. Service is one of the most important components of any marketing campaig where the focus is essentially on building meaningful relationships with your customers.

It’s important because the end customer experience depends heavily on how comfortable the customer, or potential customer, feels about your brand. 

Needless to say it’s absolutely essential to maintain a high standard of customer service at the the point of sale. 

Also, regular contact helps a great deal. If your followers/customers don’t have a problem with it, do not shy away from sending them promotional emails, newsletters, coupons etc. every now and then, without obviously going overboard.

Remember, service is as important as the product itslef if you want to build a lasting brand and it only takes a couple of bad reviews to spoil a lot of past good work. 


See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

It’d be nice if you followed me!

Enter your email address to follow this blog and receive notifications of new posts by email.

%d bloggers like this: