The business of strategy is a funny one. Lots of people talk about strategy and ask for it. I seriously doubt that there’s a lot of commonality in what people believe strategy to be. In its essence, a strategy is…
For me the most important point to factor in your online marketing strategy is to have two way communication between various online channels. In most cases, all your social media and other online marketing should be linked to your website, which essentially is the actual online real estate you own.
We often come across companies with large but disorganised online presence with pockets of activity without a common two way link to their website. Needless to say, this bears little fruit. The key is to have your online channels linked to your website through two way communication, which streamlines the flow of information and lends logic to your online eco-system.
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