Retailers have spent the past few years honing the shopping experience on their websites. But just when they thought they knew their consumers, things are
Social is finally making inroads into traditional marketing channels. Mobile shopping has long been the horse marketers had been betting on and it looks like they are on their way to get rewarded. Early adapters will have the headstart in the game, but it’s still early days for mobile shoppers. We need more data on how many smartphone users are active buyers. But things look positive.
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