Don’t be surprised thinking why I chose this article. It’s important because many social media marketers continue to be shortsighted about thier social media plans. I think the upper management’s obsession with “results” has a lot of do with is. Companies must understand, social media is something that you use to build your brand image, and if used well it’s a surefire way to take your branding to the next level.
See on www.lfpress.com