Step by step guide presentation on how to build a social customer service team
Great to see posts talking about customer service and social media. It’s been long a buried subject under a heap of messages loaded with ads. Those at the helm of affairs would do well to take a few blokes off thier spamming team (read marketing) and train them to deliver top-notch customer service.
When it comes to social media, being proactive is important but being reactive is vital. Think customer service, think brand ambassadors, thiink organic marketing. Social doesn’t function in a vaccum, your company is there because of your customers and not the other way round.
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