Take a look at the two biggest social media successes of recent years, and a pattern quickly becomes clear. In January 2012, Pinterest became the quickest site to break through the 10 million unique user mark. A little over a year later, Instagram, a company for which Facebook had already paid a billion dollars, reported that it had 100 million users.
Both of those sites rely on images.
Can’t stress the importance of pictures enough. As content developers struggle to keep their audience engaged, the popularity of Image-based networks has only made their job more difficult.
Personally, I think it’s time for content marketers to pick up a few design tips. Overdoing the visual element could also backfire as you don’t want too many pictures competing for the viewer’s attention.
Common sense dictates a clean design, a good picture, catchy headlines and taglines, blurbs, and bullet points would feature in the archetype of an engaging post.
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