Gaurav Pandey

Home » Strategy and Insights » You Always Thought Image was Important. Social Media Proves It.

You Always Thought Image was Important. Social Media Proves It.

How to Grow Your Business Online

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See on Scoop.itSocial Media for all

Take a look at the two biggest social media successes of recent years, and a pattern quickly becomes clear.  In January 2012, Pinterest became the quickest site to break through the 10 million unique user mark.  A little over a year later, Instagram, a company for which Facebook had already paid a billion dollars, reported that it had 100 million users.

Both of those sites rely on images.

Gaurav Pandey‘s insight:

Can’t stress the importance of pictures enough. As content developers struggle to keep their audience engaged, the popularity of Image-based networks has only made their job more difficult. 

Personally, I think it’s time for content marketers to pick up a few design tips. Overdoing the visual element could also backfire as you don’t want too many pictures competing for the viewer’s attention. 

Common sense dictates a clean design, a good picture, catchy headlines and taglines, blurbs, and bullet points would feature in the archetype of an engaging post. 

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