Gaurav Pandey

Home » Strategy and Insights » Digital Marketing Is Underfunded – Gartner

Digital Marketing Is Underfunded – Gartner

How to Grow Your Business Online

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Digital marketing budgets averaged  2.5% of company revenue in 2012, growing 9% in 2013 — and that’s still too low.  At a time when 2012 marketing operating budgets were over 10% of revenue, spending only 25% on digital marketing implies some companies aren’t taking the shift seriously enough.

Let’s look at just 3 areas of digital marketing spending.

Digital/on-line advertising makes up the largest part of the digital marketing budget, but is a small percent of total advertising.Corporate website also makes up a large part of the digital marketing budget…It used to be enough to update websites a few times a year, but now has become a continuous process and one you simply can’t underfund. Digital commerce experience is the top priority for increased digital marketing spending in 2013…Not fully mature yet, but all organizations should be exploring and piloting.  
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