B2Bs and B2Cs worldwide are putting a premium on content such as article posts, whitepapers, video and audio as among the most effective social media marketing tactics, but these efforts are also the most difficult to execute.
The essential basic social media marketing checklist. The execution though is the tougher part. It’s important to have a social media editorial calender and to put in place processes that encourage engagement and ensure the content that goes out to your audience is interesting, without losing sight of your core objectives.
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