In less than a decade social media platforms such as Twitter and Facebook have revolutionised business marketing, with major brands across almost every industry successfully using these channels to raise awareness of products and services, generate leads and drive website footfall.
But what about small business? While they don’t have the resources to compete with the larger brands, by fully integrating social media into all aspects of their business strategy small brands can also use these tools to dramatically boost their digital profile, customer base and sales.
Here’s an interesting infographic on how to use social media to promote your small business. Most small businesses either fall prey to commoditisation or fail to effectively identify and communicate their customer value proposition.
Effective use of social media backed by a commitment to address genuine customer concerns can prove to be the differntiator that sets your business apart.
See on www.mediabistro.com