Regardless of the exact definition of social business, we’re talking business and thus inevitably people, processes and purpose, your third P if you so desire and like P’s. Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. They also result in know-how and lessons that can be used by the whole business for future projects.
Interesting article? What do you think are the most important factors to consider before launching your business?
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