Make The Customer The Hero
Seems obvious today, right? Look at our most disruptive brands today and you’ll see it as a common theme. From Apple to Coke to Facebook and Instagram. It’s more than Millennial cultural attribute, although they demand it more vocally than other consumer segments. What I see across the board is that products that position themselves as tools to make their customers more heroic in the eyes of their peers, wins.
This may be a result of the social media era, as it’s more important than ever that people have content to represent their small triumphs to friends and family. Brands, more and more, are valued by how their content works effectively as social currency. But it could also be that in these economic times, what makes global corporations unique or special is what we as individuals can do with it.
Another reason why it’s not all about your brand.
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