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Robin Good’s insight:
If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.
In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.
Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.
I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.
Lost of valuable information, resources, examples and advice. 8/10
Full article: https://managewp.com/wordpress-content-curation
See on managewp.com
View full lesson: http://ed.ted.com/lessons/clay-shirky-how-social-media-can-make-history While news from Iran streams to the world, Clay Shirky shows how Fa…
See on www.youtube.com
See on Scoop.it – Small Business Builder
Here’s how Australia Post can help small businesses get online: Their simple content management system for online retailers called “MyShopInABox”. Uniquely, for a CMS, you can pick up a copy at your local Post Office!SecurePay – the Government backed online payment system bought by Australia PostClick and Send – easy way to create the documentation you need for sending parcels to your customers, as well as an easy way to organise and pay for deliveriesReply Paid Returns – a way of increasing customer confidence is to allow them to return goods to you free of charge. Online retailer StyleTread uses this to excellent advantage.Local business hubs – Post offices dedicated to helping their business customersThey also covered a bit about direct marketing, and their ‘lifestyle’ survey of householders.
Australia Post are a customer centric organisation and digitial media forms a big part of their future plans. They’ve been consistently rated as one of the most reputable brands in Australia. So if you are a #SmallBusiness, get on to the bandwagon, you might even get some early bird benefits!
Read full article here: http://bit.ly/Yi7PB9
See on www.moomumedia.com
What you are about to read is probably the best list of success quotes in the world. In writing this post I read at least a few thousand quotes including all the quotes in the top ten web pages
My favourite (which is not on the list) are these words from Thomas Carlyle
"Work is a grand cure for all the maladies and miseries that ever beset mankind-honest work, which you intend getting done."
See on smartonlinesuccess.com
Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don’t bother, the company says. Google search ignores it.
Here’s a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.
The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.
From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages
SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.
Some key points to consider are:
1. Ensure your content is fresh, relavent and LINKABLE – this is the single most important factor which will affect your SERP rankings
2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks.
3. Don’t underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.
Here are a few tips on how social media can help improve search results:
a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don’t forget your content has to be attractive in the first place to your core audience – the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it.
b. Google + is the biggest social media site from SEO perspective.
c. Include a call to action link on You Tube which leads to your website.
See on www.youtube.com
We are living in the age of the entrepreneur — more people are starting up, and it’s ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.
I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don’t forget the importance of telling a story – weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable.
See on mashable.com
Salespeople Need To Improve Their Social Media Skills Forbes Business-to-business salespeople must target decision makers and influencers, learning, as efficiently as possible, who in a customer company has the authority to make decisions, who can…
See on www.forbes.com
“SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want”.
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.
This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.
See on www.thenextwomen.com