Online Media Strategist

Online media strategies tailored for the Australian market.

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Speak Up, the Internet Can’t Hear You

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Salespeople Need To Improve Their Social Media Skills

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Salespeople Need To Improve Their Social Media Skills Forbes Business-to-business salespeople must target decision makers and influencers, learning, as efficiently as possible, who in a customer company has the authority to make decisions, who can…

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Video and Social Go Together Like Comments and Retweets

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The Importance of Social Media For SEO

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“SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want”.

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy

See on www.thenextwomen.com

How to Boost Engagement on Your LinkedIn Company Page

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LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

See on www.socialmediaexaminer.com

10 Tips To Build A Responsive Website [Infographic]

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Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television…

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Why the Lean Start-Up Changes Everything

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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today’s topics and challenges in business management.

Gaurav Pandey‘s insight:

A must read.

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The Single Most Important Principle in Brand Strategy Today

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Make The Customer The Hero

Seems obvious today, right? Look at our most disruptive brands today and you’ll see it as a common theme. From Apple to Coke to Facebook and Instagram. It’s more than Millennial cultural attribute, although they demand it more vocally than other consumer segments. What I see across the board is that products that position themselves as tools to make their customers more heroic in the eyes of their peers, wins.

This may be a result of the social media era, as it’s more important than ever that people have content to represent their small triumphs to friends and family. Brands, more and more, are valued by how their content works effectively as social currency. But it could also be that in these economic times, what makes global corporations unique or special is what we as individuals can do with it.

read full article here: http://blogs.imediaconnection.com/blog/2013/04/07/the-single-most-important-principle-in-brand-strategy-today/?imcid=nl

Gaurav Pandey‘s insight:

Another reason why it’s not all about your brand. 

See on blogs.imediaconnection.com

Key Design Tips for High-Converting Landing Pages

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Excerpted from article by HubSpot:

“Landing pages are a fundamental — and undeniable — part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that’s why every campaign you run and offer you create should be tied to a custom landing page — as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.

 

1) Get to the point.
We all know people have short attention spans — so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you’re offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you’re encouraging visitors to fill out a form and click on that ‘submit’ button, make sure it’s easy for visitors to see where they should complete that action. That’s why using complementary and contrasting colors is a great way to call a visitor’s attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they’re downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It’s also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook — or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips

See on blog.hubspot.com

Managing customer risk

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Leadership in customer service includes managing customer risk. Mendhurst specialises in making strategic change successful and helps clients successfully manage customer risk.

Gaurav Pandey‘s insight:

Not all customers have the same value to an organisation and it’s important to identify customer segments who can go on to be either of long term value or potential brand ambassadors. Opinions may vary but personally I won’t paint them all with the same brush. If you can identify a customer or a customer segment to be more valueable than others, you are on the right path. It obviously does not mean you ignore the rest, it just means you treat some of them better than the rest. 

Another key point is to be able to package your products and services differently for different customer segments. This is a highly effective way of fully exploiting your resources and getting the most out of your customer service team. In fact, this can even be your customer value proposition – something that sets you apart from others. 

I’ll be glad to have your  thoughts. 

 

See on www.mendhurst.com

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