Gaurav Pandey

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SEO basics for startups in under 10 minutes

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Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don’t bother, the company says. Google search ignores it.

Here’s a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey‘s insight:


SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.


Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE – this is the single most important factor which will affect your SERP rankings


2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 


3. Don’t underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.


Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don’t forget your content has to be attractive in the first place to your core audience – the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

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The Importance of Social Media For SEO

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“SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want”.


SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.


This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.


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10 Tips To Build A Responsive Website [Infographic]

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Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television…

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Key Design Tips for High-Converting Landing Pages

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Excerpted from article by HubSpot:

“Landing pages are a fundamental — and undeniable — part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that’s why every campaign you run and offer you create should be tied to a custom landing page — as opposed to an ambigious homepage where visitors have to guess what to do next.


So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.


1) Get to the point.
We all know people have short attention spans — so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you’re offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you’re encouraging visitors to fill out a form and click on that ‘submit’ button, make sure it’s easy for visitors to see where they should complete that action. That’s why using complementary and contrasting colors is a great way to call a visitor’s attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they’re downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It’s also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook — or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:

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Will Social Signals Replace Links?

What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s much talk about

Gaurav Pandey‘s insight:

SEO has always been about the ability and willingness to adapt, that said SEO basics remain essentially the same over the years. I strongly believe SEO will continue to remain an effective tool for finding relevant content online. Where most ‘SEO experts’ go wrong is in focussing overtly on link building and, for the lack of a better word, spamming and overloading content with supposed ‘keywords’. The problem with this is that as a user even if I manage to end up on your page, it’s unlikely I will stay there long enough if the content is just designed to trick Google.

We know Google can’t read, so it depends on backlinks, keywords etc. to find content it thinks is relevant.  This system was much abused by SEOs and therefore Google’s has been constantly trying to change search algorithms.  The latest’s called Penguin which intends to filter ‘black hat’ SEO techniques such as keyword overload, spamming, cloaking and superficial link building. The latest update has affected the ranking of many sites and ‘SEO experts’ are crying hoarse that SEO is dead.

Such updates are not new and SEOs who have been able to adapt in the past have managed to stay relevant.  While it’s obvious Google is trying to promote genuinely good content, the importance of links and keywords has not disappeared altogether.

As argued here, Social Media Optimization is going to play a big role in SEO. Posting interesting content and constantly updating your social media to keep your readers engaged will work to your advantage. 

However, as I repeatedly say, the most important factors which determines the worth of your brand in the online space is quality content and consistency.  From a purely SEO perspective, not only does good content attract organic links, it also ensures visitors are more likely to connect and engage with your brand. So the SEO mantra going forward is quality content optimised with the right use of keywords and links, without of course stuffing them in, and effective use of social media by engaging with your fans and posting fresh, relevant content consistently.

Another interesting points to highlight here is that these new updates are also a clear attempt from Google to funnel more and more online advertising through their Adwords and other products, so don’t forget to include Google + in your SEO strategy. It’s free, it’s social and it’s Google – can’t go wrong with that! 

Do you have something to add? Drop in a comment. 

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The 2 Pillars of Success for SEO and Social Media

SEO guru, Arsham Mirshah of WebMechanix, shows how being active and adding value to conversations will improve both your SEO rankings and your Social Media success.



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Social SEO 101: An Intro To Social SEO Strategies

Learn great strategies and tips about developing a Social SEO strategy for your brand today! Visit Catalyst to get your social SEO campaign going right away!

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