Gaurav Pandey

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SEO basics for startups in under 10 minutes

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Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don’t bother, the company says. Google search ignores it.

Here’s a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey‘s insight:

 

SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.

 

Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE – this is the single most important factor which will affect your SERP rankings

 

2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 

 

3. Don’t underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.

 

Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don’t forget your content has to be attractive in the first place to your core audience – the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

See on www.youtube.com

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5 Practical Tips for Perfecting Your Startup Pitch

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We are living in the age of the entrepreneur — more people are starting up, and it’s ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.

Gaurav Pandey‘s insight:

Great points!

I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don’t forget the importance of telling a story – weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable.

See on mashable.com

Why the Lean Start-Up Changes Everything

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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today’s topics and challenges in business management.

Gaurav Pandey‘s insight:

A must read.

See on hbr.org

10 Inexpensive Ways to Advertise Your Small Business

See on Scoop.itSmall Business Builder

Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.

See on www.smallbusinesscomputing.com

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