Gaurav Pandey

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Instagram Blueprint

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Gaurav Pandey‘s insight:

Thanks Gerry for the infographic! 

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Get Your Small Business Online With Australia Post

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Here’s  how Australia Post can help small businesses get online: Their simple content management system for online retailers called “MyShopInABox”. Uniquely, for a CMS, you can pick up a copy at your local Post Office!SecurePay – the Government backed online payment system bought by Australia PostClick and Send – easy way to create the documentation you need for sending parcels to your customers, as well as an easy way to organise and pay for deliveriesReply Paid Returns – a way of increasing customer confidence is to allow them to return goods to you free of charge. Online retailer StyleTread uses this to excellent advantage.Local business hubs – Post offices dedicated to helping their business customersThey also covered a bit about direct marketing, and their ‘lifestyle’ survey of householders.

Gaurav Pandey‘s insight:

Australia Post are a customer centric organisation and digitial media forms a big part of their future plans. They’ve been consistently rated as one of the most reputable brands in Australia.  So if you are a #SmallBusiness, get on to the bandwagon, you might even get some early bird benefits! 

 

Read full article here: http://bit.ly/Yi7PB9

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SEO basics for startups in under 10 minutes

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Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don’t bother, the company says. Google search ignores it.

Here’s a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey‘s insight:

 

SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.

 

Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE – this is the single most important factor which will affect your SERP rankings

 

2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 

 

3. Don’t underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.

 

Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don’t forget your content has to be attractive in the first place to your core audience – the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

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5 Practical Tips for Perfecting Your Startup Pitch

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We are living in the age of the entrepreneur — more people are starting up, and it’s ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.

Gaurav Pandey‘s insight:

Great points!

I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don’t forget the importance of telling a story – weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable.

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

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Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

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Speak Up, the Internet Can’t Hear You

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Salespeople Need To Improve Their Social Media Skills

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Salespeople Need To Improve Their Social Media Skills Forbes Business-to-business salespeople must target decision makers and influencers, learning, as efficiently as possible, who in a customer company has the authority to make decisions, who can…

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Video and Social Go Together Like Comments and Retweets

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How to Boost Engagement on Your LinkedIn Company Page

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LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

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10 Tips To Build A Responsive Website [Infographic]

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Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television…

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