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Robin Good’s insight:
If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.
In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.
Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.
I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.
Lost of valuable information, resources, examples and advice. 8/10
Full article: https://managewp.com/wordpress-content-curation
See on managewp.com
View full lesson: http://ed.ted.com/lessons/clay-shirky-how-social-media-can-make-history While news from Iran streams to the world, Clay Shirky shows how Fa…
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Make The Customer The Hero
Seems obvious today, right? Look at our most disruptive brands today and you’ll see it as a common theme. From Apple to Coke to Facebook and Instagram. It’s more than Millennial cultural attribute, although they demand it more vocally than other consumer segments. What I see across the board is that products that position themselves as tools to make their customers more heroic in the eyes of their peers, wins.
This may be a result of the social media era, as it’s more important than ever that people have content to represent their small triumphs to friends and family. Brands, more and more, are valued by how their content works effectively as social currency. But it could also be that in these economic times, what makes global corporations unique or special is what we as individuals can do with it.
Another reason why it’s not all about your brand.
See on blogs.imediaconnection.com